IMPORTANT: The recall below involved Rosabella's moringa capsules, not its beetroot. The lawsuit's claims are allegations that Rosabella denies. We show exactly what's documented, with sources, so you can decide for yourself.
You've Probably Seen the Videos
Scroll TikTok long enough and you'll find one. A “doctor” in a white coat. A confident voice. Beetroot pitched like it's the answer to everything.
And a link to buy Rosabella, right there in the video.
It's persuasive. That's the point.
But who is that “doctor,” really? A federal lawsuit has some uncomfortable questions.
The Lawsuit: Hundreds of Ads With AI-Generated “Doctors”
In February 2026, HumanN, the company behind SuperBeets, sued Rosabella's parent company, Ambrosia Brands, in federal court in Texas.
The complaint alleges Ambrosia directed hundreds of TikTok Shop videos and ads featuring AI-generated “doctors”, and that all or nearly all of those doctors were fictitious, making unfounded health claims about its beetroot products.
Rosabella has said it did not use AI-generated accounts, and that its TikTok attention came from real customers and creators. These are allegations, not a court ruling.
But if even part of it is true, ask yourself one question: who do you want selling you something you'll swallow every day?
The Recall: Salmonella in Rosabella's Moringa Capsules
Then there's February 13, 2026.
Ambrosia Brands voluntarily recalled certain lots of Rosabella Moringa capsules.
The FDA and CDC linked them to a multistate outbreak of drug-resistant Salmonella.
Seven people in seven states were reported sick. Three were hospitalized.
The capsules were sold mainly through its own website and TikTok Shop.
To be clear: this recall was for moringa, not beetroot. But it's the same company, the same brand name and the same sales channels. Quality control isn't product-by-product. It's a company culture.
And Then There's the Price (and the Fine Print)
Rosabella charges $39.95 a bottle for 1,300 mg of organic beetroot. That's the whole formula.
And its public reviews include a recurring pattern of customer complaints: unexpected recurring shipments, subscription charges people say they didn't knowingly sign up for, and trouble canceling. Independent write-ups also report complaints about unauthorized charges in the business's BBB record.
Those are customer allegations, and Rosabella has many positive reviews too. But put it all together:
A Salmonella recall at the parent company
A federal lawsuit over AI “doctors” in its ads
Subscription and cancellation complaints
And $39.95 a bottle for one ingredient
That's a lot of baggage for a bottle of beetroot.
Here's the Thing: Beetroot Isn't Complicated
You don't need a viral video. You don't need a “doctor.” You don't need a subscription.
You need three things:
Clean, organic beetroot at a real dose
A label that tells you exactly what you’re taking
A company that can prove how it’s made
That's it. And that's exactly where Earth Energy beats Rosabella.
USDA Certified OrganicOrganic beetroot you can verify
Made in the USANot a mystery supply chain
cGMP FacilityMade to manufacturing standards
COA Every BatchThird-party tested
1,300 mg organic beetroot, the same dose Rosabella lists
2 vegetarian capsules a day, no sugar, no blend
One-time purchase, no subscription to cancel
$29.95 a bottle, or as little as $17.99 in the 5-bottle offer
30-day money-back guarantee
Rosabella vs. Earth Energy, Side by Side
Rosabella
Earth Energy
Beetroot
1,300 mg organic
1,300 mg USDA Organic
Daily dose
2 capsules
2 capsules
Price
$39.95
$29.95
Best price
$39.95 a bottle
$17.99 a bottle
How you buy
Subscription offered
One-time purchase
Testing
Not verified by us
COA every batch
Recalls / lawsuits we found
Recall (moringa), lawsuit
None found
Guarantee
90 days
30 days
Reviews
Large history
None yet (new)
We'll be fair: Rosabella's guarantee is longer and it has more reviews. But on everything that tells you what you're really buying, and who you're buying it from, it isn't close.
The Better Choice: Earth Energy vs. Rosabella
1. Earth Energy Beetroot Capsules
by Earth Energy
Ownership: Earth Energy and Healthy Expert Reviews are both owned by LJ Global Inc. Details
Rating
A
9.4/10 · Best overall: certified organic, tested, fairly priced
New product: customer reviews coming as orders ship. Our rating is shown above.
1,300 mg USDA Certified Organic beetroot powder per serving. No sugar, no blend.
Daily serving
2 vegetarian capsules daily
Price
$29.95 for 1; $59.95 for 3; $89.95 for 5 ($17.99 a bottle)
Ratings
New product: no customer reviews yet · 30-day money-back guarantee
Pros
USDA Certified Organic
Made in the USA in a cGMP facility
Third-party tested, COA for every batch
Same 1,300 mg in 2 capsules
One-time purchase, from $17.99 a bottle
Cons
Newer product with no reviews yet
30-day guarantee (Rosabella offers 90)
Bottom Line
The same labeled 1,300 mg of organic beetroot in 2 vegetarian capsules, from a company that can show you exactly how it's made: USDA Certified Organic, made in the USA in a cGMP facility, and third-party tested with a certificate of analysis for every batch.
It's $29.95 a bottle, or as little as $17.99 a bottle in the 5-bottle offer, sold as a one-time purchase with a 30-day money-back guarantee. It's newer, so it doesn't have customer reviews yet. We'd still take that over the alternative.
Parent company recalled its moringa capsules (Salmonella, Feb 2026)
Federal lawsuit alleges AI-generated “doctors” in its ads (denied)
Repeated customer complaints about subscriptions
Bottom Line
The formula itself is simple and decent. Everything around it, the price, the recall at its parent company, the lawsuit over its ads and the subscription complaints, is why it isn't our pick.
Same 1,300 mg of organic beetroot. Same two capsules a day.
One comes from a company with a 2026 Salmonella recall, a federal lawsuit over AI “doctors” in its ads, a stack of subscription complaints, and a $39.95 price tag.
The other is USDA Certified Organic, made in the USA in a cGMP facility, third-party tested with a COA for every batch, and sold as a one-time purchase from $17.99 a bottle.
P.S. We own Earth Energy, and we say so on every page. That's exactly why every claim above has a source you can check. Try it for 30 days. If it isn't right for you, get your money back. No subscription to chase down, no cancellation fight.
How we reviewed it
We compared Rosabella's product page, label, price and guarantee with Earth Energy Beetroot, then reviewed FDA- and CDC-based news reports on the February 2026 recall, reporting on the HumanN lawsuit (including Rosabella's response), and Rosabella's public customer reviews. Lawsuit claims and customer complaints are reported as allegations. Earth Energy's certifications and testing were confirmed by Earth Energy. We did not laboratory-test either product. Prices were checked October 2026 and can change.
Ownership disclosure
Healthy Expert Reviews is owned and operated by LJ Global Inc. LJ Global Inc. also owns Earth Energy Supplements, the product we recommend on this page. Healthy Expert Reviews is not affiliated with or endorsed by Rosabella, Ambrosia Brands or HumanN. Rosabella and SuperBeets are trademarks of their owners, used here only to identify the products discussed. We may earn a commission when you buy through links on this page.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Talk to your doctor before starting a supplement, especially if you are pregnant, nursing, or take medication.
USDA Organic beetroot, Made in USAFrom $17.99/bottle · no subscription
