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Rosabella Review: Why Pay $39.95 for 1,300 mg of Beetroot?

Same 1,300 mg, half the price elsewhere. Then we read the complaints.

Rosabella Beetroot Capsules

Our verdict

Rosabella Beetroot

B 8.4/10

Our #1 value pickEarth Energy Beetroot: $19.95Same 1,300 mg · same 2 capsules
See Reader Price →

Rosabella's formula is simple: 1,300 mg of organic beetroot in 2 capsules for $39.95, with a 90-day guarantee. Our #1 pick lists the same amount and routine for $19.95. Our bigger concern is a recurring pattern of customer complaints about subscriptions, recurring charges and cancellations, which we lay out below with sources.

Same parent company as this site

IMPORTANT: The complaints in this review are allegations made by individual customers on third-party sites. They don't prove every customer will have the same experience, and Rosabella also has many positive reviews. Check any subscription terms carefully before you order a supplement from any brand.

At first, we thought Rosabella had one obvious problem:

The price.

Rosabella charges $39.95 for a bottle providing 1,300 mg of organic beetroot per serving.

Our #1 pick provides the same labeled 1,300 mg amount...

The same simple 2-capsule routine...

For $19.95.

That alone made us question the value.

Then we started looking through customer complaints.

And frankly...

The price stopped being our biggest concern.

Because buried among the positive reviews are recurring complaints from customers who say they experienced:

  • Unexpected recurring shipments
  • Subscription charges they say they didn't knowingly sign up for
  • Difficulty canceling subscriptions
  • Orders continuing after cancellation attempts
  • Problems reaching or dealing with customer service
  • Return and refund frustrations

Those are allegations from individual customers, not findings that every buyer will experience the same thing.

But there were enough similar complaints that we believe anyone considering Rosabella should know about them before entering their payment information.

See the alternative we recommend →$19.95 · 1,300 mg · 2 capsules · 30-day guarantee

Rosabella's formula isn't the part that worries us most

Let's give Rosabella credit where it's due.

The formula itself is straightforward.

You get 1,300 mg organic beetroot powder. You take 2 capsules daily.

Rosabella also advertises a 90-day guarantee.

On the surface? Nothing especially alarming.

In fact, if this review were based on the Supplement Facts panel alone, our verdict would probably be:

Decent product. Expensive price.

But a product isn't just what's inside the bottle. You're also choosing:

  • The company that charges your card
  • The company handling your subscription
  • The company you have to deal with if you want to cancel
  • The company you have to contact if something goes wrong

And that's where our concerns increased.

Before you order Rosabella, read this

While researching Rosabella, we found repeated customer complaints involving recurring shipments and subscriptions.

Some customers allege they believed they were making a one-time purchase, only to later discover recurring orders or charges.

Others describe difficulties canceling. Still others report unwanted shipments continuing after they thought the subscription had been stopped.

And these aren't isolated comments buried on one obscure website. They appear across Rosabella's public Trustpilot reviews, and independent write-ups report complaints about unauthorized charges and slow responses in the business's BBB record.

Does that prove Rosabella intentionally enrolls every customer into something they don't want?

No. And we aren't claiming that.

Rosabella itself says subscriptions can be canceled at any time.

But when we see numerous customers independently describing similar experiences, we pay attention.

Because saving a few dollars, or even buying a decent supplement, isn't worth much if you end up fighting over recurring charges later.

Rosabella pros and cons

Pros

To be fair, Rosabella does have legitimate strengths:

  • 1,300 mg organic beetroot disclosed
  • Only 2 capsules per day
  • Straightforward single-active formula
  • 90-day guarantee
  • Large volume of published customer feedback, including many positive reviews (4,000+ on its site)

We're not going to pretend those positives don't exist. But neither should you ignore what comes next.

Cons

1. It's twice the price of our preferred alternative

Rosabella: $39.95. Earth Energy: $19.95. Both list 1,300 mg organic beetroot. Both use 2 capsules per serving.

That's a $20 premium on every bottle. And we couldn't find a formulation difference large enough to make that price easy to justify.

2. There are repeated complaints about subscription enrollment and recurring shipments

This was the biggest red flag in our research.

Multiple reviewers allege they were enrolled into recurring shipments they either did not expect or did not realize they had agreed to. Others say another shipment arrived after their initial purchase even though they didn't intend to reorder.

That's not something we'd brush aside when recommending a company.

3. Some customers say canceling became a fight

This is where the complaints become more concerning. We found customers describing:

  • Difficulty accessing their subscription
  • Trouble getting cancellation requests handled
  • Orders already being "processed" by the time cancellation was attempted
  • Additional shipments after customers believed they had canceled
  • Having to contact their credit-card provider in some cases

Again, these are customer allegations. But the pattern is substantial enough that we believe prospective buyers should see it.

4. Customer service complaints appear repeatedly

A supplement can have the greatest label in the world. But if there's a problem with your order, the label isn't going to answer your email.

Several reviewers describe frustrating experiences trying to resolve billing, shipping, cancellation or refund issues. Rosabella does receive positive comments about support as well, and we'd rather tell you about both sides before you buy.

5. You're still paying $39.95 for a very simple formula

And after all of that, we come back to the original problem. This isn't a complex 15-ingredient formulation. You're buying 1,300 mg of organic beetroot powder. That's essentially the formula.

Which leaves us asking: why expose yourself to a higher price, and these reported purchasing frustrations, when a much less expensive alternative exists?

Rosabella vs. Earth Energy

This comparison became much easier once we stopped looking only at the front label.

RosabellaEarth Energy
Beetroot1,300 mg organic1,300 mg organic
Daily dose2 capsules2 capsules
Price$39.95$19.95
Guarantee90 days30 days
ReviewsLarge historyNone yet (new)
How you buySubscription offeredOne-time purchase

Earth Energy isn't winning because we're pretending it has some magical beetroot Rosabella doesn't.

It doesn't. The formulas are remarkably similar.

Earth Energy wins for us because we don't see a compelling reason to spend twice as much for Rosabella, especially after seeing the recurring complaints associated with the purchasing experience.

The question we'd ask before buying Rosabella

Forget marketing for ten seconds. Ask yourself:

What exactly am I getting for the extra $20?

  • A larger dose? No.
  • Fewer capsules? No.
  • A radically different formula? No.
  • A standardized nitrate amount? No.

You're getting Rosabella's longer track record and longer guarantee. Those things have value.

But you're also dealing with a company whose customers have publicly complained about recurring shipments, subscription issues and cancellation frustrations.

That's a trade-off we'd want to know before placing the order.

Check the current Earth Energy price →$19.95 · 1,300 mg · 2 capsules · 30-day guarantee

Final verdict: not a bad formula, a hard purchase to justify

Rosabella gives you a simple 1,300 mg organic beetroot formula. If that's all we had to evaluate, we'd call it a decent, but expensive, option.

But that's not all we found. We also found recurring customer complaints involving subscriptions, unexpected shipments, cancellation difficulties, billing disputes and customer-service frustrations.

Combine that with a $39.95 price for a relatively simple beetroot formula, and Rosabella becomes much harder for us to recommend. Especially when our preferred alternative provides the same labeled 1,300 mg serving and the same 2-capsule routine for $19.95.

Rosabella does have advantages. Its guarantee is longer, and it has a larger customer history.

But would we personally pay twice as much after seeing the complaints we uncovered?

No. That's why Earth Energy remains our #1 value pick.

See today's $19.95 reader price →$19.95 · 1,300 mg · 2 capsules · 30-day guarantee

A note about the complaints cited in this review

We believe readers deserve context, not sensationalism.

The experiences described above are reports and allegations made by individual customers through third-party review and complaint platforms. They do not establish that every customer will experience the same issue.

Rosabella also has many positive customer reviews. Our concern is the recurring pattern found among negative reports involving subscriptions, recurring orders, cancellations, billing and customer service. We believe that pattern is relevant information for someone deciding whether to purchase.

★ Our #1 Value Pick ★

Earth Energy Beetroot Capsules

The same labeled 1,300 mg and 2-capsule routine, for half the price

A
Earth Energy Beetroot Capsules bottle

What's inside:1,300 mg organic beetroot powder per 2-capsule serving. No sugar, no blend.

Format:2 vegetarian capsules daily

Price:$19.95 for 1 bottle; $39.90 for 3 (buy 2, get 1 free); $59.85 for 5 (buy 3, get 2 free)

OFFERReader offer applied automatically
One-time purchase, no subscription
See Today's $19.95 Reader Price →From $11.97/bottle · 30-day guarantee

New product: no customer reviews yet · 30-day money-back guarantee

How we reviewed it

We compared Rosabella's product pages, label, serving directions, price and guarantee with Earth Energy Beetroot on the same criteria we use for every product, then read Rosabella's public customer reviews and independent write-ups about its purchasing experience. We report customer complaints as allegations, with sources, and we did not laboratory-test either product. Prices were checked October 2026 and can change.

Ownership disclosure

Healthy Expert Reviews is owned and operated by LJ Global Inc. LJ Global Inc. also owns Earth Energy Supplements, the alternative we recommend on this page. Healthy Expert Reviews is not affiliated with or endorsed by Rosabella. Rosabella is a trademark of its owner, used here only to identify the product reviewed. We may earn a commission when you buy through links on this page.

Sources

  1. Rosabella, Organic Beetroot Capsules product page, accessed October 7, 2026. https://tryrosabella.com/products/rosabella-organic-beetroot-capsules-1300mg-for-blood-flow-heart-health
  2. Rosabella Health product page, accessed October 7, 2026. https://rosabella.health/products/rosabella-beetroot-capsules-1
  3. Trustpilot, Rosabella customer reviews (page 2), accessed October 7, 2026. https://nz.trustpilot.com/review/rosabella.com?page=2
  4. Trustpilot, Rosabella customer reviews (page 7), accessed October 7, 2026. https://ie.trustpilot.com/review/rosabella.com?page=7
  5. Factually, Rosabella Supplements review (complaints and BBB record), accessed October 7, 2026. https://factually.co/fact-checks/beauty-personal-care/rosabella-brand-skincare-makeup-0c92ff
  6. Factually, Rosabella beetroot subscription and quality issues, accessed October 7, 2026. https://factually.co/fact-checks/food-beverage/rosabella-beetroot-subscription-quality-issues-long-term-reviews-69b452
  7. Earth Energy Supplements, Beetroot vs Rosabella offer page, accessed October 7, 2026. https://www.earthenergysupplementstore.com/pages/rosabella

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Talk to your doctor before starting a supplement, especially if you take medication, are pregnant or nursing.