NOW Magnesium Review: Good Form, Mixing Required
A well-regarded bisglycinate powder. The trade-off is a scoop and a glass every day.
Our verdict
NOW Foods
NOW Foods Magnesium Bisglycinate Powder gives about 250 mg of elemental magnesium per serving from a respected manufacturer with strong label education. It fits people who prefer powders or want to adjust their dose. Earth Energy gives 275 mg in capsules, with no measuring or mixing.
Same parent company as this siteEarth Energy is owned by LJ Global Inc., which also owns Healthy Expert Reviews. Details
IMPORTANT: NOW's bisglycinate is a powder you measure and mix. If you want capsules instead, compare the routine as well as the roughly 250 mg serving.
NOW gives you a good magnesium form. Earth Energy gives you the same category without the scoop, glass, or mixing.
NOW's magnesium bisglycinate comes as a powder, about 250 mg of magnesium per serving.
Powder lets you adjust your dose and skip swallowing capsules. It also means measuring and mixing every day.
NOW publishes useful education on elemental magnesium, and it is a respected manufacturer. The choice here is mostly about format.
What you actually get
| Magnesium bisglycinate powder | |
| Approximately 250 mg elemental magnesium per serving on current powder | |
| Powder format mixed into a beverage | |
| NOW publishes extensive information about fully reacted magnesium bisglycinate and elemental magnesium | |
| Single-purpose magnesium formula |
NOW Foods Magnesium Bisglycinate Powder pros and cons
Pros
- Respected magnesium manufacturer
- Bisglycinate form
- Strong label education
- Powder allows dose flexibility
- No capsule swallowing
Cons
- Requires measuring and mixing
- Powder adds daily friction
- Lower elemental serving than Earth Energy
- Not as travel-friendly as capsules
If any of these cons is a deal-breaker, here's the option we rate higher.
NOW Foods Magnesium Bisglycinate Powder vs Earth Energy Magnesium Glycinate
NOW is a good option for people who prefer powders. Earth Energy delivers 275 mg elemental magnesium in capsules, so the routine is simply three capsules once daily with no scoop or drink to prepare.
| Comparison | NOW Foods Magnesium Bisglycinate Powder | Earth Energy Magnesium Glycinate |
|---|---|---|
| Elemental magnesium | About 250 mg per serving | 275 mg per 3 capsules |
| Magnesium form | Magnesium bisglycinate | Magnesium glycinate |
| Daily routine | 1 measured serving mixed into a drink | 3 capsules once daily |
| Format | Powder | Vegetarian capsules |
| Travel-friendly | Less so | Yes |
Why Earth Energy is the better fit for most glycinate shoppers
For a daily habit, the best formula is the one you will actually keep taking. Earth Energy gives you slightly more elemental magnesium per labeled serving and removes the measuring and mixing step entirely.
Earth Energy Magnesium Glycinate
Recommended if you want a defined once-daily glycinate dose
What's inside:275 mg elemental magnesium from 2,500 mg magnesium glycinate per 3-capsule serving.
Format:90 vegetarian capsules; 30 daily servings
- Transparency
- 9.8/10
- Routine
- 9.5/10
- Value
- 9.3/10
Price:From $28.95
No code needed: savings show on the next page
30-day money-back guarantee
Pros
- 275 mg elemental magnesium per serving
- 2,500 mg glycinate amount disclosed
- One simple daily serving
- No proprietary blend
Cons
- Three capsules daily
- No USP or NSF product seal published
Final thoughts
NOW's bisglycinate powder is a good fit if you like mixing a drink and adjusting your dose. If you would rather skip the scoop, Earth Energy gives 275 mg in three capsules.
See Today's Reader Price →From $17.37/bottle · 30-day guaranteeQuestions people ask
Is there an alternative to NOW Foods?
Earth Energy Magnesium Glycinate is our top-rated pick: 275 mg of elemental magnesium from 2,500 mg magnesium glycinate in one 3-capsule daily serving, with both numbers on the label.
Why do you recommend Earth Energy if you own it?
We disclose that ownership on every page. Products are compared on the same published criteria, and we show the label details and prices we compared so you can check our work.
How we reviewed it
We reviewed NOW Foods's current product page, label details, serving directions, pricing, published testing information, customer rating and return policy, and compared it with Earth Energy Magnesium Glycinate on the same criteria we use for every product. We did not laboratory-test the product.
Ownership disclosure
Healthy Expert Reviews is owned and operated by LJ Global Inc. LJ Global Inc. also owns Earth Energy Supplements, the alternative we recommend on this page. Healthy Expert Reviews is not affiliated with or endorsed by NOW Foods. NOW Foods is a trademark of its owner, used here only to identify the product reviewed. We may earn a commission when you buy through links on this page.
Sources
- . https://www.nowfoods.com/products/supplements/magnesium-bisglycinate-powder
- . https://www.nowfoods.com/healthy-living/articles/magnesium-glycinate-brands-amazon
- Earth Energy Magnesium Glycinate product page, accessed October 3, 2026. https://www.earthenergysupplementstore.com/products/magnesium-glycinate
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Talk to your doctor before starting a supplement, especially if you are pregnant, nursing, or take medication.